As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.
2:00pm
Understand
Lightning Talks on Business Goals
Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.
SOUNDCLOUD & NOISEY PRESENT:
VIDEO SINGLES
FEAT. melo makes music, Cassow AND jay hype
Join us Wednesday December 5th to celebrate the finale of Video Singles, brought to you by Noisey & SoundCloud. Live performances by Melo Makes Music, Cassow and Jay Hype.
First come, first served. Entry is based on capacity. Event is 21+.
SoundCloud and Noisey partnered on a new digital singles series promoting independent artists.
The initiative selects monthly tracks to launch exclusively on the SoundCloud and Noisey platforms, featuring artists selected from the direct monetization program, SoundCloud Premier.
Speakers
Faizaan Ghauri
Design Partner, The Minimal NYC
Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.
JESSICA ANNAS
Design Partner, Sparkwave Media
Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.
ASHTON AJAYI
VP Of Product Experience, Pixel Palace.
Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.
Agenda
9:00am
Understand
Lightning Talks on Business Goals
Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.
10:25am
Define
Jessica Annas Defines the User Journey
We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.
12:00pm
Diverge
Ashton Ajayi Discusses Diverge Methods
Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.
1:15pm
Decide
Chris Logan Reviews Decide Methods
Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development.
“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”
Louis Kahn
The Minimal NYC
Architect
SoundCloud and Noisey Present: Video Singles NY
Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.
